Late afternoon industry estimates show Warner Bros/DC and Patty Jenkins’ Wonder Woman rising to $38.5M today, and $95M+ for the weekend. That’s easily the best domestic opening for a female director, beating previous champ Fifty Shades of Grey directed by Sam Taylor-Johnson ($85.1M). Some think Wonder Woman can tip $100M over three days; we’ll have a better idea later tonight. Too soon to call.
At this box office level, Wonder Woman is beating the debuts of such first-time superhero features as Disney/Marvel’s Doctor Strange ($32.6M first day, $85M for the weekend), Guardians Of The Galaxy ($37.8M, $94.3M weekend), Thor ($65.7M) and Captain America: The First Avenger ($65M). Wonder Woman even beats the five-day haul of her DC peer Batman Begins ($72.9M).
Other top openings by female directors include Catherine Hardwicke’s Twilight ($69.6M), Jennifer Lee’s Frozen (with Chris Buck, $67.4M) and Brenda Chapman’s Brave (with Mark Andrews at $66.3M).
Breaking down age groups by gender last night, Screen Engine/comScore’s PostTrak showed that women over 25 (37%) led the charge into theaters, followed by men over 25 (35%), then men under 25 (15%) and women under 25 (13%). It will be interesting to see whether that latter demo explodes as we head into the weekend as they’re apt to make decisions on the fly, and in groups. Sixty-three percent of the audience bought tickets yesterday vs. 10% more than a week ago. Fifty-three percent watched Wonder Woman in 3D versus 47% in 2D.
Also doing well is 20th Century Fox’s Captain Underpants with an estimated $8M-$9M per industry sources today and between $25M-$31M at 3,434 venues for the weekend, slotting second. Why so good? Because we hear the movie cost under $30M (before P&A) as it was part of a new experimental model under the DreamWorks Animation umbrella. Great reviews at 84% are certainly helping here. The movie is based on the epic kids books by Dav Pilkey, directed by David Soren and starring the voices of Ed Helms, Kevin Hart, Nick Kroll, Thomas Middleditch, Jordan Peele and Kristen Schaal.